RPR’s Best User Success Stories for 2021

RPR’s (Realtors Property Resource) 2021 user Q&As were a big hit with readers this year. We interviewed all types of different REALTORS^®, each with different levels of experience, different market category focus, and different ways of marketing themselves.

However, they all have one thing in common: RPR! Here we offer four of the most read, most commented on and the most helpful success stories we published this year.

A big thanks to the RPR users who shared their stories and strategies with us—and with you! Each real world application, example and how-to can easily be followed and implemented to help you reach your goals and be more successful in the coming year.

Bruce Inman, a REALTOR^® from the Houston, Texas area, probably created the most buzz of any RPR article all year. Agents were captivated and compelled to learn more about his unique prospecting method.

That’s because Bruce uses a modified version of an RPR Seller’s Report, and sends them to five prospects, each and every day. FIVE! While this top producing tactic may seem like a lot of work (it is!), it also comes with some solid results. Check out: Houston REALTOR^® Uses RPR to Deliver Reports and Results to learn more.

Julie Toy’s story (see what we did there?) is one of inspiration. Meaning, she inspires her previous buyer clients to become sellers with a simple email about their home’s current value accompanied by an RPR report.

While this may seem fairly straightforward and not a revolutionary approach, it’s how Julie delivers these marketing messages and the event she centers them around that makes it truly unique. Curious as to how Julie booked four listing appointments in two weeks with her new prospecting technique? Read One Agent’s Simple, Effective Strategy for Finding Sellers.

Shika, who became a REALTOR^® last year, quickly discovered one of NAR’s most valued benefits. As she pivoted from her previous career into real estate, Shika had plenty of people skills, but she needed real world real estate skills, too. She found them in RPR, which she refers to as a “one stop shop.”

She utilized RPR educational offerings, the RPR Connect Facebook page and practiced, practiced, practiced. Soon she was creating CMAs, farming for prospects, creating property reports and using the RPR mobile app to serve her clients and set herself apart from the field. See how Shika’s persistence paid off with New Agent Makes RPR her “One-Stop-Shop” for Success.

When it comes to residential real estate, everybody knows about the open house hack of baking cookies. But what do you do when a business that bakes cookies is looking for the perfect home?

Our latest Q&A is with Cynthia Lee, a commercial specialist who did just that when she helped Crumbl Cookies find a retail space that hit the sweet spot with their target customer. Read on to see how using RPR’s Commercial Site Selection tool delivered results with Spot-on Site Selection is how the Cookie Crumbls.